Objective with an ‘Objective For Resume’ – And that is to be noticed by the Employer to get the call for an interview. Scouring through hundreds of resumes is a painful job, especially if you have to do it day in and day out. How can you make the HR’s job easy?
By having a clear, motivated, focused and job targeted objective.
Read that above line carefully. It shows all the ingredients you need for an objective that fulfills its objective for resume – to grab the attention of your employer.
Let’s dissect each element in that statement.
Clear – your objective for resume must be comprehensible and stated in simple words. Even if you are applying for an English literacy class – you want to use simple but effective words, why? The person interviewing may not even have an English major – he may just have billions lying and thought of starting a school for his charitable deductions – you didn’t want him to feel stupid, well, if you want the job. This applies to almost all situations – the person on the other side of the table, especially the one short listing candidates – may not have proficiency to understand complicated rambling (like this paragraph).
Clear also refers to the specificity of your objective.
I want to be part of an esteemed organization where I can use my skills to further the company and personal goals.
Fresher: MBA Graduate with major in Taxation seeks to join a competent tax service firm to deliver an excellent quality to clients and use my fresh perspective in developing new lean processes.
Experienced: Tax Accounts Manager with 10 years of progressive experience seeks to join a competent tax firm to lead the small business tax department and drive growth using my network connections.
Employer is like anyone of us. They are lured by ‘more’. In Fresher’s example, the candidate is saying he has a new perspective that can make the processes lean. In second example, the candidate is saying that he will ‘lead’ and ‘grow’, two things that employers are always looking for.
Motivated: To paraphrase a popular management philosophy ‘people put in you as much confidence as you put in yourself’. If your resume says that you are motivated and confident – your prospective employer will take your word for it, at least in the beginning, until you prove otherwise on the job.
How do you convince your prospective employer that you are motivated and confident? By the words you select to describe your objective. In our previous example, we have used the word ‘lead’ instead of ‘managed’; we have used ‘growth’ instead of ‘expand’, why?
Lead denotes ‘responsibility’. Managing generally involves passing the buck (blame). You don’t have to say it but your Employer knows it.
Growth means – going out and getting new work. Expand means getting more work from existing sources. Which is more lucrative?
These two words complement each other – a person who is not afraid to lead most certainly is not afraid to go out and speak with new clients.
Focused: Another common mistake is to structure the objective to focus on themselves. It sounds obvious that since a resume is an advertising board of the candidate it should focus on him/her? It is not the right answer. Any advertisement you see on television tells you how their GREAT product helps YOU get more. The focus of advertisement is not on ‘what’ is sold but ‘WHO’ it is sold to. That is why advertisements have to be so creative.
Applying that same logic, your customer is your prospective employer- your focus point.
Let’s look at the previous example: Tax Accounts Manager with 10 years of progressive experience seeks to join a competent tax firm to lead the small business tax department and drive growth using my network connections.
Here the product is the Candidate with ‘10 years’ of experience – but after that the focus shifts to the prospective employer’s needs, employers who are looking for people who LEAD and GROW their business, virtually, this will be 95% of the employers.
Job targeted: You may have read this in 100 different places, here it is again – keep your resume filled with the keywords ‘DIRECT’ from the ‘job description’. IF you are searching for a pair of new D&G Glasses in your local-area – what will you type in google? D&G Glasses sold in CITY. Isn’t it obvious?
Your employer is ‘searching’ for the ‘right’ candidate. He/she is scouring through 100s of results (resumes received), which one do you think he/she will pick? The website with key words in their name OR one that looks totally unrelated?
When google gives us the results – we hardly go past first page and within that first page too – we look for websites that directly relate to our search. Same thing applies with your objective.
For example, if you are responding to a job for ‘sales in remote territories.’ Which one of the below two candidates are you likely to ‘shortlist’?
Example 1: Sales Manager with an excellent track record of achieving sales goals seek Area Sales Manager position. Extensive knowledge of markets, target marketing and increasing sales. Worked for fortune 500 companies in tough markets.
Example 2: Sales Manager with a proven track record of increasing sales in tough markets seeks Area Sales Manager position. I helped my current company penetrate into conservative challenging markets and helped increase sales by 30% in my first year as a Sales Manager. Traveled to the remote corners throughout the country, established new networks and helped restructure the distribution channels.
If you picked the second one, you are among the majority of the prospective employers who would agree with you. Why?
Second example objective speaks DIRECTLY to the job instead of ‘blabbering about the candidate’. Furthermore, it has all the elements we talked about. It says ‘proven’ instead of achieving (one requires redefining another requires ‘adhering’), uses ‘increasing’ (growth) instead of ‘achieving’ (meeting deadline). It talks about ‘numbers’ (30%) instead of ‘vague statements’ (extensive knowledge!). AND more importantly, it uses the key words from the job description, critical one being, remote areas. The words tough, conservative, challenging markets already hint at this throughout the objective but the climax reiterates it by saying ‘remote’.
You can use the similar format, by reading and re-reading the job description and incorporating the ‘key’ words in your objective for resume.
Whether you are a fresher or an experienced veteran, always stay in line with this objective when writing your job objective: a clear, motivated, focused and job targeted objective.